Creative Concern

Communications for a sustainable future

“Creative Concern has done a great job in creating the campaign materials for the programme launch of HOME. It looks great and really works in helping to create a distinctive visual brand in the Manchester market place.”

Dave Moutrey, CEO of HOME


We are very proud to have worked with HOME on their recent season launch. The opening programme features trailblazing theatrical performances, new gallery exhibitions, off-site and interdisciplinary productions and an exciting co-commission with the Manchester International Festival, all of which are set to make HOME one of the most innovative and inspiring arts venues in the UK.

Working alongside our friends at O Street in Glasgow, we developed a new brand and identity for HOME. The Creative Concern team also designed the season launch brochure and production programmes, as well as all advertising, which appeared across the city on billboards, digital screens, 6-sheets, banners, posters and in print. 

We then created a film to introduce this new, world class cultural location, using a fast paced narrative to show the history of the new site, with a mixture of production stills, trailers, and fresh footage, as well as some motion graphics.

In addition, we led on Art Direction alongside photographer Graeme Cooper on both previous site specific materials and the 2015 fairground season launch image.

This year we have helped promote HOME’s new production of Ibsen’s Ghosts (a new version by David Watson, directed by Polly Findlay) we worked closely with their marketing team to create a promotional image for the show. The production was updated and set in the present day, with contemporary language, costume and setting. 

We developed a detailed photography brief, sourced props and furniture and set the scene ahead of art directing the shoot. We were lucky enough to be able to feature Niamh Cusack in character as Helene Alving. The image was used across all above and below the line marketing materials and as part of HOME's media relations strategy.